What We Do

At the Nova Scotia Automotive Sector Council (ASC), we listen to the needs of the automotive industry across the province. Our goal is to co-develop and implement projects, resources, and solutions that drive growth and sustainability in Nova Scotia’s automotive sector.

What We Strive For

Our Vision

We are committed to fostering inclusion, innovation, and sustainability in Nova Scotia’s Motive Power Industry. Through active engagement with industry stakeholders, ASC builds partnerships to address critical needs, helping to strengthen Nova Scotia’s competitive advantage in the automotive sector.

Who We Are

The Nova Scotia Automotive Sector Council (ASC) is an independent, non-profit organization governed by a dedicated board of directors. We collaborate with businesses, employers, industry associations, government, and educational partners to support the future of Nova Scotia’s automotive industry.

Who We Work With

We connect and collaborate with a diverse range of stakeholders, including:

  • Automotive Businesses & Employers
  • Motive Trades Professionals
  • Industry Associations
  • Government & Educational Partners
  • Employees, Students, and Apprentices

Together, we build relationships that drive progress, working with federal and provincial governments, Nova Scotia Community College, community organizations, career practitioners, and trades professionals.

Our Team

Michelle Veinot

Executive Director

Tina Kane

Community Engagement

Golge Cagildiyan

Communications Manager

Shannon Hall

IT Support

Judy Dickson

Program Manager

Joanna Webber

Youth and Industry Engagement

Our Board of Directors

Our Board consists of 14 representatives from across Nova Scotia who provide strategic direction and ensure that we address the human resource and workforce development needs of the automotive industry.

Craig Quaintance Napa Auto Parts
Chairperson

Mohja Alia Immigrant Services Association of Nova Scotia
Director

Robin Harris CARSTAR New Minas & Elmsdale
Director

Shawn McKillop Nova Scotia Community College
Director

Kevin Stuart CARQUEST
Director

Shirley Mitchell Coast Tire & Auto Service & Andy’s Tire Group
Vice Chair

Jeff Gill OK Tire Elmsdale
Director

Leanne Jeffries Assured Performance Network
Director

Shawn Noonan Fairley and Stevens Ford
Director

John Sutherland Pathfinder Group, NSADA
Director

Rob Ward Steele Auto Group
Treasurer

Matt Hall Mazda Canada Inc.
Director

Jason Jenkin OK Tire & Auto Service
Director

Gary Quigg Canadian Tire
Director